America, 1965! Lots of nice people! Menfolks, and womenfolks! Old folks and young folks, with lots of in-between folks. Tall people and short people, with lots of neither one people. Some are happy, others sad. But, men or women, old or young, tall or short, happy or sad, they all keep you in the People Business– where the money is!
Years ago my friend Schwa gave me a board game-sized box of Chevrolet sales training material, circa 1965. Inside were some pamphlets and posters, and two filmstrips with vinyl record soundtracks. The “WHY?” button above was also included– I don’t know why it says “WHY” but I can only assume that it has something to do with my buying an OK used car.
I don’t have the box or the posters anymore, but here are the soundtracks from the two filmstrips. If you listen carefully, you might even hear the low bass rumble that tells the machine to advance to the next frame. I think the filmstrips are still kicking around somewhere, too– If I ever find them, I’ll have to combine them with the audio, somehow.
Download: chevrolet_1965.zip 20Mb
Here’s an amazing little bit of ephemera I found at a junk store on Canal St. for 25 cents. It’s your very special day, as only Modern Bride can deliver it– third class!
Included in the sleeve was this pamphlet explaining how to do your makeup for the camera (”admit to your imperfections”) and admonishing you to keep your fat Uncle Louie and his cheap Minolta out of the way of the photographer (”only a PROFESSIONAL photographer can capture [your day] from the flurry of just before the wedding to the last whirling handful of confetti.”)
As you can see, Modern Bride delved deep into their portfolio to bring you the widest possible sample of their professional work. Oh, and by the way, they’re the “Pioneer Of Natural Color Wedding Photography,” just in case you get the impression that your photos will come back in shades of gray and harvest gold.
And for the groom, two free tuxedos with every purchase of six or more, for when he gets hammered on piña coladas and pukes all over himself just prior to making a pass at your cousin Iris, that skank.
As for the recording inside… not what I was expecting. I’ll let you judge for yourself.
Listen:
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